Hey guys,

Could any of you help out with questions 6-8 of the business english specialist module?

Imagine that you are teaching a multi-cultural group of business English students in an English-speaking country. You have 6 male and 6 female students in your group. They are an upper intermediate group. They are currently working on a whole group case study in their textbook about a beer company. They need to create an advertising campaign for a new light beer. This campaign should include a TV commercial and a poster. Answer each of the following questions in 50-75 words:

• What problems might arise in this situation?

• What could you do to avoid or minimise these problems as they arise?

• What could you do in the future to modify the task to avoid these problems?

I can't seem to come up with anything and it's really frustrating.

Thank you,

Steven

Hi, I am also stuck on this question. Can you give me any advice?

Many thanks

hey guys if you want some example email me at oscar_de_la_hoya_rules@hotmail.com

@ Lally: Giving people answers is not allowed. If you have some advice for people, feel free to type it here.

@ Olly: Firstly, think about the product. Beer. Does everybody around the world have the same attitude to beer? Is it acceptable in every country/race/religion to drink beer? Do the 'rules' differ for women?

Then, consider the fact you are teaching a mixed-gender multi-cultural group and that the project requires them to work together. Is this a good idea? If not, how you could you adapt the project, both in terms of content and ways of working, to better suit the needs of the students?

Thanks guys, I passed this section first time around :)

hi guys, I am stuck at Q 15. Don't really get what is needed. Thanx in advance.

Basically, what can you tell a student do outside of class to learn English? Keep in mind that they're Business English students who probably have a full-time job in the day. It should also tell you what kind of activities they might already be doing. They just have to expand those activities to include English. hint: news, discussions, 

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